Jaeda Abraham
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Genki Tea

The brief was to design a range of tea packaging that speaks clearly to a cultural and fashion style. ‘Genki’, meaning ‘goodness’or ‘healthy’ in Japanese, this minimal yet artistic designed tea packaging presents healthy Japanese tea flavours such as Hojicha, Aracha and Matcha. The painted images are photographs of abstract paint strokes, with the colour themes relevant to each tea flavour. With the clean and artistic aesthetic of the packaging, it communicates to the viewer the level of quality that is gentle, yet inviting.

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